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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? I think there are many timeless lessons that still apply to current strategy that can be gleaned from looking backward. Lean into what works.

Lesson 59
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Reflections from Networked Nonprofit Workshop for 300 People

Beth's Blog: How Nonprofits Can Use Social Media

This week I lead a full-day workshop for 300 nonprofits and foundations on social media strategy and tactics. The second part of the morning was designed around the Principles of Social Media Strategy and used a new version of the Social Media Game intended for a large group of people.

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Are Social Enterprises Viable Models for Funding Nonprofits?

ASU Lodestar Center

The Great Recession and its aftermath have forced nonprofits to seek out new and different ways to address their challenges. Benefit corporations, created in Maryland in 2010, differ from L3Cs in that they are required to operate under specific standards set forth by B Lab, itself a nonprofit organization (Powell et al.,

Model 53
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Using Social Bridging to Be "For Everyone" in a New Way

Museum 2.0

In the past, I''ve subscribed to the theory that an organization should target many different groups and types of people to serve a constellation of specific audiences across diverse affinities, needs, and interests. At the Santa Cruz Museum of Art & History , we''re approaching this challenge through a different lens: social bridging.

Museum 55
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Your 2016 Cause Camp Speaker Lineup Announcement

NonProfit Hub

Our three workshop leaders have years of experience in different aspects of the nonprofit sector. You’ll leave with strategies and tools and a plan to cause board and staff to be fully engaged—AND raising more money. Does your team have a winning strategy to achieve your long-term vision? What You’ll Learn: 1.

Causes 28
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5 Types of Nonprofit Graphic Design Your Organization Needs

Nonprofits Source

Different types of graphic design require various levels of expertise, but each type can be used to optimize aspects of your organization’s donor strategy. To make this possible, have your designer create several variations of the logo for different formats such as text-free, vertical, horizontal, and full versions. Merchandise.

Design 64
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14 Top Nonprofit Websites to Inspire Your Organization

DNL OmniMedia

Your website is one of your organization’s most important assets and should anchor your entire digital marketing strategy. If it doesn’t, it’s probably time for a strategy update ! For instance, there are a few foundational nonprofit web development strategies your team should definitely implement. User-friendly calendar.