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Great reads from around the web on August 24th

Amy Sample Ward

Survey says: Most noprofiteers blend their personal/professional brands | Big Duck – "Last week I had the joy of presenting a workshop with the fabulous Danielle Brigida of the National Wildlife Federation at the 7th Annual Bridge to Integrated Marketing & Fundraising Conference in Washington, DC.

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#GivingTuesday: Why I Am Participating in the National Day of Giving on November 27, 2012

Beth's Blog: How Nonprofits Can Use Social Media

Encouraging nonprofits to embrace this mode of fundraising was the point of the Case Foundation’s America’s Giving Challenge , one of the first giving contests launched back in 2007 where I was a first place winner raising funds for Cambodian children. Giving Tuesday takes a lot of these ideas and blends them together.

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Tips for YouTube and Viral Videos

Beth's Blog: How Nonprofits Can Use Social Media

Advertising Article: Video blogger Steve Garfield recently shared an article with me called " Ten Lessons for Marketers About Viral Video. E-Politics Video Blog Posts Heather Diosa's Best Practices for YouTube. See3 Article About Video The Chronicle - article about video and nonprofits.

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Institutional Blogs: Different Voices, Different Value

Museum 2.0

In Eye Level's case at SAAM, there's a nice blend of museum announcements (exhibit openings, podcast postings, and events) and quirky commentary on museum goings-on (photos of the building's construction, a nswers to visitors' questions about how certain artifacts are maintained). How to maximize this type?

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End-of-Year Event Fundraising

The Modern Nonprofit

Estimated Reading Time: 7 minutes END-OF-YEAR EVENT FUNDRAISING The final quarter of the year unfolds with a blend of reflection and anticipation. Hold a contest with rewards for Best Dressed or Best Background. You might even direct-mail pretty recipe cards to add a special physical touch!

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The World Beach Project: A Creative Contributory Project that Shines

Museum 2.0

It's not marketing hype. The project has not had any heavy marketing campaigns or contests associated with it. It isn't about collecting photos for a marketing campaign, or making a quick-e-card to send home. What makes the World Beach Project so successful? The World Beach Project is, in its own small way, important.

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