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10 Ways To Segment Donors To Improve Nonprofit Fundraising Effectiveness

TechImpact

According to a 2013 study conducted by Blackbaud , overall donations to nonprofits increased in 2013 by 4.9%, and digital donations increased 6.4%. In another 2013 study conducted by Blackbaud found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, from 2012.” Generation demographic.

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Top Do’s and Don’ts in Using Online Donation Forms

Connection Cafe

Online donations seem to be on the raise, according to The 2012 Charitable Giving Report made by Blackbaud, “online giving grew 10.7% 4. Use the database/ export them into a CRM. One benefit of online donation forms is that you have a strong database with your donors which can be exported in certain CRMs.

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What We Learned at 17NTC: Day 1

Tech Soup

Steve MacLaughlin, VP of data analytics at Blackbaud and author of Data Driven Nonprofits , broke down what successful nonprofits do to manage big data. Your organization may have a lot of contacts in its database, but the reliability of that data is more important. The Secrets of Data-Driven Nonprofits Aren't So Secret.

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NTC Boston: Brian Reich: Online Fundraising Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Pick your tools (CRM/database, individual giving pages (race for the cure), online auctions, mobile). So, as a first step, organizations should be at least collecting mobile phone numbers in their databases. t Spam regulations ??? ve been existing in a homegrown database, you need get people to opt in. t spam work.

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Ditch the Excel Spreadsheets, or Why Effective Marketing Requires a More Sophisticated Database

ASU Lodestar Center

I put the two together, hoping that I didn’t miss anyone because they weren’t in last year’s emailing, or that I don’t send two (or more) invites to my spam-sensitive donors. The database supports multiple types of data and creates relationships between them. How does all this information get into a single database? Cloud-based.

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Landing Your Emails – Expert Email Deliverability Tips

Connection Cafe

I recently had the pleasure of hosting Landing Your Emails: Tips for Email Deliverability webinar with Blackbaud. By reaching out to old email addresses, organizations are more likely to hit recycle spam traps, trigger spam complaints, and ultimately, hurt the ability to get emails delivered to the inbox. that have them.

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