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Putting the Public Back in PR - New Book from Brian Solis

Beth's Blog: How Nonprofits Can Use Social Media

It's look at what's wrong with public relations in an age of social media, a complete social media primer from the perspective of those who work in communications, and lots of incredibly useful information about the art of listening and metrics for the web 2.0 The old Web metrics don't work well for measuring social media.

Public 50
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NpTech Tag Summary: NpTech Slide Decks, Twitter Saves Children, and Visualizing Information for Advocacy

Beth's Blog: How Nonprofits Can Use Social Media

Here's a roundup of recent additions: Social News for Social Good is about how to build buzz with Digg by Jonathon Coleman and the slide show he presented at Forum One - Social Sites for Social Good. The presentation describes the benefits of using Digg and shares some before/after results. Haven't dug into Digg yet?

Nptech 50
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Digital Life Hacks: Savvy Social Media

Connection Cafe

Reddit, Quora, and Digg provide discussion channels. These influencers can provide great benefit to your institution by sharing your campaign message with their social networks to reach hundreds or thousands of fresh faces. Instead, try to tie social media engagement metrics to your larger goals.

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Best of Beth's Blog 2008: Finding The Top Ten Posts In Less Than Five MInutes!

Beth's Blog: How Nonprofits Can Use Social Media

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Should There Be A Social Actions Category on Digg? Using Metrics for Continuous Learning.

ROI 50
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How To Think Like A Nonprofit Social Marketing Genius: What's Your Brilliant Thought?

Beth's Blog: How Nonprofits Can Use Social Media

The key benefit is that drives traffic. Buzz tools include FriendFeed, Twitter, StumbleUpon, and Digg - and of course you add many others to this category that are found in other categories. I'm not saying that you shouldn't use quantitative metrics. Now it is your turn.

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Screencast Treatment: Web Analytics As Simple Gifts To Measure Mission

Beth's Blog: How Nonprofits Can Use Social Media

Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. Note that the proceeds from his book will benefit the Smile Train and Doctors Without Borders to assist in their efforts to make our world a better place. Let's define these: Visits.

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Interview with Jonathon Colman: Social Media Secrets from a Green Geek

Beth's Blog: How Nonprofits Can Use Social Media

s taken us a long time to build up credible, authoritative profiles and groups on sites like Care2 , Digg , Facebook , Flickr , and StumbleUpon. ??? What metrics? In response to a post on Digg about the Conservancy???s The real challenge, of course, is to determine the meaning behind those numbers. t exactly home runs ???