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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Mobile list size grew by 35% in 2017.

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Highlights from the 2009 eNonprofit Benchmarks Study - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" However, as online programs have matured, the decline in the performance of email has slowed.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

That’s equivalent to sending an email to your supporters and 98% of your emails going to spam folders. In terms of Facebook Ads cost benchmarks, here is a useful summary from Web FX based on $300 million in spending: 4) Add a “Donate” button to your page and posts. 7) Utilize Facebook Messenger.

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Despite Newer Technologies, Email Remains Number One - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" What does this mean for you? To create a new comment, use the form below.

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10 Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

The time invested in ramping up your campaigns and the content strategy behind it is well worth it in terms of return on investment (ROI). If a subscriber unsubscribes because you sent one too many emails, then they likely were not that interested in supporting your organization. When to send your email campaigns? for our weekly e-newsletter.

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10 Instagram Best Practices for Nonprofits

Nonprofit Tech for Good

The accepted best practice is to post to Instagram once to three times daily, but for most nonprofits posting more than once daily is a ridiculous benchmark. According to Hubspot , single-image posts receive 28% more likes than video and 14% more likes than carousel posts. Today, the overuse of hashtags is considered hashtag spamming.

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How to Maximize Impact of Nonprofit Newsletters - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"