Care2

JULY 16, 2012

This great workbook from Idealware and Darim Online provides insightful questions, exercises, and a sample policy template that community managers can use as a starting point in creating an organization’s official social media policy. Debra Askanase has a great review of the workbook that I’d recommend you check out as well.

Report 78

Report Guidelines Ratio Policy 78

Connection Cafe

AUGUST 9, 2013

MarketingSherpa’s gigantic 2011 Email Marketing Benchmark Survey found that, in the corporate world, the most effective email elements to test are: Target audience. Landing page. Subject line. Call-to-action link. Unless you’re getting 1,000+ click-throughs to a landing page, the sample size is likely too small.

email 48

email Campaign Test Benchmark 48

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. industry benchmarks. assessed the conversation and they had a 58% negative blog/conversation ratio (used manual researching, icerocket, forumtracker, search.twitter, etc.), success stories.

Social Media 102

Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

I was curious about what I could learn if I did an informal benchmark study of a few nonprofit Pinterest users. Here’s the stats I asked for and why: Average Repin Ratio : Gives a measure of engagement. The board topics with the most followers from this sample of seven early adopters include: Photography. Technology.

Benchmark 102

Benchmark Photography Ratio Stats 102