MultiChannel Donors: Real? Or Yeti?
NTEN
JUNE 8, 2011
Flickr photo: ibarir I know only the biggest nerds have favorite white papers, but we've already established my nerd street cred, right? Well, my favorite white paper of 2009 just became my favorite white paper of 2011! The number of donors that give both on and offline is less than 10%. The lesson?
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