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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). Capture more info during event registrations. How much the event raised that year. Including last year’s gift amount.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. Steer clear of info@ABC.org.

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Best Tips to Rock your Online Presence

Care2

How do think your target audiences will prefer to get info for this initiative? Set benchmarks and specific goals for traffic, engagement, and online giving for the year. topic, draft headline, and bulleted ideas to expand on. What is your core message for the initiative? What actions do you want people to take?

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10 Fast Tips to Boost E-newsletter Performance - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Headlines should be short.

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10 Best Web Content Practices - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

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Create the ultimate nonprofit email newsletter

Get Fully Funded

Meaningful numbers will show the donor you’re doing your job and that builds trust which is the backbone of donor-based fundraising. Full contact info. Check out the Fundraiser’s Paradox from Bluefrog Fundraising. Good fundraising requires a balance of asks and non-asks. Thanks to you. Social media links.