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10 Emerging Trends in Online Communications and Fundraising to Watch in 2018

Nonprofit Tech for Good

billion by 2021 – a growth rate of 22%. Due to the decline in reach on social media, nonprofits should prioritize email communications and fundraising in 2018 [ Benchmarks for Success ]. Facebook Fundraising Tools [ Conservation International ]. Today, 10 languages make up 82% of web content. The Revival of Email.

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Goal: Engagement Metric: Overall Engagement Rate. Measuring beyond "likes".

Metrics 100
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SEO for Nonprofits in 2024: Internal and External Strategies

Forum One

Pursue educational keywords related to your cause Let’s say you’re a nonprofit organization dedicated to environmental conservation. Multilingual SEO Multilingual SEO for nonprofits is a strategic approach to optimize online content for audiences speaking different languages. You’ll use these keywords in the content you create.

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50 Nonprofit Fundraising Strategies to Help You Raise More

Neon CRM

Common examples of nonprofit KPIs include average donation size, number of recurring or repeat donors, new donor acquisition rate, and donor attrition rate. You’ll then see higher digital retention and conversion rates. When branding a form, you should use the same font, colors, imagery, and language included on your website.

Raise 98
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8 Ways Nonprofits Can Help P2P Fundraisers Meet & Exceed Their Goals

Nonprofit Tech for Good

They end up keeping the templated language and design on the page. Using past campaigns as a benchmark, we set our goal at $50,000. We purposely set a more conservative goal so that our staff could feel the motivating rush of achieving it, and then we could push to exceed the original goal.

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22 Digital Donor Acquisition Ideas for Busy Fundraisers

Neon CRM

You can make your subscription form more compelling by adding language that helps people understand what your emails will include. Or “Florida conservation efforts?” A conservation organization could host a webinar on local wildflowers and include a scavenger hunt worksheet people can use as they go looking for those plants.

Digital 52
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Thank Your Donors Four or More Times

Whole Whale

Communications and development teams pore over donation page language and messaging, but too often they’ll leave the details of “donation confirmation” up to their donation tool. Based on 2019 data benchmarks, 20% of first time donors don’t repeat their gift the following year. Bonus “Thank You” Ideas. Donor Only Video.

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