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Overcoming Declining Nonprofit Website Traffic

Connection Cafe

Blackbaud’s just-released Online Marketing Benchmark Study for Nonprofits found nonprofit website traffic was down 14 percent in 2012 compared to 2011. It should be noted, like other benchmark reports, nonprofits within the study vary from year-to-year.). (It Benchmarks are helpful, but your data is what matters most.

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Donor Management: The Ultimate Guide

Neon CRM

Effective donor management aims to build strong, long-lasting relationships with donors, increase retention rates, and ultimately, secure ongoing financial support for an organization’s mission and programs. Fundraising Donor Management Software Comparison: What’s Right for Your Nonprofit? 7 min read Read Now 2.

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6 Tactics for Increasing Donor Retention

Connection Cafe

donor retention rate in 2017. This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits. A weak donor retention rate is an alarm bell, suggesting that your mission isn’t finding enough passionate supporters. Do You Know Your Donor Retention Rate?

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The Nonprofit Guide to Optimizing Website Traffic for Maximum Impact

The Modern Nonprofit

It improves conversion rates. Bounce rate: Percentage of single page sessions. High bounce rate indicates content or navigation issues. Look at week-over-week and month-over-month comparisons. Refresh old blog posts with new info. Identify any high-traffic pages with high bounce rates and improve page experience.

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[VIDEO] The 3 V’s of Virtual Communication

Bloomerang

And so I had to come up with ways that made it easier for me to meet my benchmarks, to be successful, and get the results I needed for the nonprofit I was working for at the time. So you want to focus on info and stats about your cause, rather than your thoughts, appearance, or external factors. Contrast and comparisons.

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