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Bright Idea: Show Impact of Recurring Gifts

Qgiv

Helping Up Mission is a Baltimore-based nonprofit that is leading the right against addiction, poverty, and homelessness in Greater Baltimore. They sent an email appeal to donors asking them to make a monthly gift. These impact statements showed donors what was possible with their gift. Who would this gift help?

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The Best Giving Tuesday Email Subject Lines Of 2022

Bloomerang

A bad subject line will tank your fundraising appeal. So, I recruited my fundraising friends, like Julie Cooper , Rachel Clemens , John Lepp , Julia Campbell , Alice Ferris , Jim Anderson , Tom Ahern , and Julie Edwards to send me theirs too. This gem was shared with me by my fundraising bestie copywriting dynamo Julie Cooper.

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#GivingTuesday Countdown: One Month to Go!

Connection Cafe

A 40% increase in gift size. Looking beyond the top-line results, #GivingTuesday was also a day for individual action, for nonprofits to tell their stories, for businesses small and large to stand up for a cause, and for communities to join together in a desire to do good. Activity in 40 countries. 2 billion+ media impressions.

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Maximizing Lifetime Value Part 1

Connection Cafe

You probably already know, but it bears some discussion of terminology since there are many gifts that fall under the broad designation of "recurring giving.". Their gift has no end date, and it could be monthly, quarterly, or annual. Different organizations may call these gifts by different names, and that's okay.

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Don’t Let Your Good Get in the Way of Being Great

Connection Cafe

A few weeks ago in a post game press conference, Baltimore Raven safety James Ihedigbo shared this: don’t let your good get in the way of being great. You don’t get great results from good effort. Results can take time. Time is luxury she doesn’t have, which leads to ok results from a good message. Do you agree?

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How to Implement a Data-Driven Approach to Fundraising

Saleforce Nonprofit

The National Aquarium opened on August 8, 1981 as the jewel of Baltimore City’s Inner Harbor redevelopment. For such a large organization, the National Aquarium has a relatively small fundraising team that needed to re-prioritize their fundraising efforts and maximize its fundraising efficiency. The Old Ways.

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4 Takeaways from #AG2014 Social Media

Connection Cafe

It would be foolish not to leverage a free marketing platform for your organization, but it’s important to keep in mind that posting content just for the sake of it isn’t going to produce results. Similarly to posting pictures, this will help donors better understand the impact of their gift. Instead of simply posting “Donate now!”