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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Key Takeaway #4: Learn from Direct Response Many general advertisers used brief 30-second TV commercials that aim to build vague brand awareness in the 60s. ” Rather than gimmicks, spotlight your mission.

Lesson 59
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Changebloggers List + Wanna Meetup?

Have Fun - Do Good

A couple weeks ago I asked you and the Have Fun * Do Good Facebook group for suggestions for Changebloggers, people who are using their blog, podcast or vlog to raise awareness, build community, and/or facilitate readers/listeners/viewers' taking action to make the world a better place.

Vlog 40
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The Foundation of Successful Fundraising: Defining Your Nonprofit’s Unique Value Proposition

Allegiance Group

They aren’t interested in large-scale issues like ending homelessness — that goal feels too big. But providing meals and blankets for the homeless people in their community is more attainable. However, the organization had little brand awareness and a small donor base. It’s a difference they can see.

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Women of Color Resource Center: An Interview with Anisha Desai

Have Fun - Do Good

The following is an edited transcript of an interview I did with her on March 25th, 2008 for the Big Vision Podcast. BB: A lot of your work at United for a Fair Economy was raising awareness and doing research and studies about the racial wealth divide. That is really where the origins of the work came out of.

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Interview with Zainab Salbi, Founder of Women for Women International

Have Fun - Do Good

I was thrilled when Zainab Salbi, Women for Women International's Founder and CEO, agreed to an interview with me for the Big Vision Podcast. When we met her, Honorata was homeless. Seeing injustice and being aware of it, but knowing that I cannot say anything about it because that could kill my own family.

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Strategies to Tell if Your Nonprofit Content Marketing is Hurting or Helping

Bloomerang

To Drive Brand Awareness. The first step of the marketing or fundraising continuum (or funnel) is awareness. Small to medium-sized and local nonprofits are challenged to create awareness. homelessness in your community; immigrant family detention; incarceration of poor and BIPOC; sex trafficking; attack on voting rights, etc.).

Content 143
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Solutionary Women: Alli Chagi-Starr, Ilyse Hogue, Melinda Kramer and Reem Rahim

Have Fun - Do Good

I asked four of the women who I had previously interviewed for the Big Vision Podcast to share what brought them to their work, and their advice for the graduate and undergraduate women who attended the conference. I also produce several podcasts, one of which is called the Big Vision Podcast.

Podcast 40