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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Key Takeaway #4: Learn from Direct Response Many general advertisers used brief 30-second TV commercials that aim to build vague brand awareness in the 60s. ” Rather than gimmicks, spotlight your mission.

Lesson 59
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Solutionary Women: Alli Chagi-Starr, Ilyse Hogue, Melinda Kramer and Reem Rahim

Have Fun - Do Good

I asked four of the women who I had previously interviewed for the Big Vision Podcast to share what brought them to their work, and their advice for the graduate and undergraduate women who attended the conference. I also produce several podcasts, one of which is called the Big Vision Podcast.

Podcast 40