Remove Awareness Remove Files Remove Storytelling Remove YouTube
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

A great tool to see how different companies make their product the hero is by looking through swipe files curated by sites like [link]. Key Takeaway #4: Learn from Direct Response Many general advertisers used brief 30-second TV commercials that aim to build vague brand awareness in the 60s.

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Web Video for Social Benefit Sector: Some learnings.

Beth's Blog: How Nonprofits Can Use Social Media

The newswires were filled with stories about Google/YouTube Marriage yesterday. His list of benefits include: Video is a powerful storytelling medium and has the potential to engage people and build relationship, particularly if using some of the video/social networking sites. Check out this popular YouTube user.

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Powerful Partnerships: Nonprofits and Cause Marketing

sgEngage

Instead of collaborating on a single event, your nonprofit and its corporate partner merge marketing stra tegies for an entire campaign to spread awareness of your cause. The nonprofit will embed purpo se-driven communications into its marketing materials in order to spread awareness and drive revenue. Hone your storytelling skills.

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How Video Can Elevate a Nonprofit Digital Marketing Strategy

Nonprofits Source

Use video to explain complex issues and increase target audience awareness by providing relevant educational resources related to your nonprofit’s cause. Embedding the video file directly into the email. However, this should be reserved for shorter video content due to file size limitations. Showcase your initiatives.

Video 64
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111 Low-Cost or Free OnlineTools for Nonprofits

Nonprofit Tech for Good

Zeen is a new product soon-to-be launched by YouTube’s co-founders that will allow users to “discover and create beautiful magazines.” Vinepeek gives you a glimpse of Vine’s potential for visual storytelling. Facebook, YouTube, Flickr, and others are coming soon. Zeen :: zeen.com. Vine :: vine.co.

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