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Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar

Bloomerang

Your audience should feel as though your content was written directly to them, which is where constructing an avatar – or ideal customer – comes into play. We will talk more about avatars in just a moment. One of the best ways to identify your audience is through an avatar. Avatar is a fancy word for ideal consumer.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Persona Development Now that you have a lot of really insightful data, it is time to create the avatar of who your ideal donor is. Tools like donation tiers or compelling content that clearly exemplifies how her money will be used really speak to her. Let’s explore an example. Knowing the impact of her donation moves her to action.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Upload your avatar/logo (250 x 250), a cover photo(1128 x 191), add a description and website URL, your company/organization size, industry, and city and country. Content that focuses on thought leadership, rather than inspirational storytelling, best serves the tone of the LinkedIn community. For example: 1.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. Upload your nonprofit’s avatar as one (or all five) of your featured profile photos. There’s way too much marketing happening on social networking sites and not enough storytelling. Add your nonprofit under “Employment.”

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. Upload your nonprofit’s avatar as one (or all five) of your featured profile photos. There’s way too much marketing happening on social networking sites and not enough storytelling. Add your nonprofit under “Employment.”

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10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

While we are on the subject of money, your going to need some to improve your social media campaigns in 2013. Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), Your work is valuable and you should be compensated for it.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

Ensure that when potential new followers land on your Facebook Page, the design of your cover photo and your avatar is visually compelling. It’s for this reason that your avatar should be well-designed, not include text that is too small to read in the News Feed, or show any obvious errors in cropping.

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