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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. Using a horizontal logo for your avatar. Quite often your nonprofit’s story can be much better told through images. Make a donation!

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Social Media for Social Good :: Your Nonprofit Tech Checklist

Nonprofit Tech for Good

Define metrics of measurement and create a social media ROI spreadsheet. Hire a graphic designer to design a square avatar(s). Add “Donate Now” button to your home page. 3) “Donate Now” Fundraising. Select a donate now vendor. Add a “Donate Now” button to every page of your website. 7) Blogging.

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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. 1) Implement Donation Page Best Practices.

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Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. HTML allows you to format text and insert links and images on Web pages.

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8 Essential Nonprofit Tools to Get You off the Ground

NonProfit Hub

Make it easy for your donors with donation software. Avoid this by using software that provides a simple and secure donation process — enabling you to raise funds from anywhere while collecting your donor’s information and increasing your online presence. Attractive and clean donation forms. Donor management systems.

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How Many Hours Per Week Should Your Nonprofit Invest in Social Media?

Nonprofit Tech for Good

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. LinkedIn is a powerhouse in ROI. All nonprofits should also experiment with Twitter.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. Upload your nonprofit’s avatar as one (or all five) of your featured profile photos. To earn return on investment (ROI) from using social networking sites is a skill that requires an instinct for subtlety. Add your nonprofit under “Employment.”

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