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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Engagement Levels: See how different donors engage through different mediums like event attendance, social media, campaign participation. Persona Development Now that you have a lot of really insightful data, it is time to create the avatar of who your ideal donor is. Let’s explore an example. She does not have a lot of free time.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Upload your avatar/logo (250 x 250), a cover photo(1128 x 191), add a description and website URL, your company/organization size, industry, and city and country. Content that focuses on thought leadership, rather than inspirational storytelling, best serves the tone of the LinkedIn community. For example: 1.

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10 Signs Your Small Nonprofit Excels at Social Media

Nonprofit Tech for Good

Even more cumbersome is the trend to not only publish your stories on your blog and website, but to also have to publish them on Medium , Steller , as Facebook Notes , on LinkedIn Publisher , and soon directly into Google.com. In the interim, now is a good time to step back and look at your social media campaigns with a fresh perspective.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

Ensure that when potential new followers land on your Facebook Page, the design of your cover photo and your avatar is visually compelling. It’s for this reason that your avatar should be well-designed, not include text that is too small to read in the News Feed, or show any obvious errors in cropping.

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10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

While we are on the subject of money, your going to need some to improve your social media campaigns in 2013. Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), Blogger and LinkedIn both launched in 2003. Reading books does that.

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10 Instagram Best Practices for Nonprofits

Nonprofit Tech for Good

After a supporter follows your nonprofit, your avatar is how they will mentally and visually connect your brand to your Instagram posts. In most cases, your avatar should not include text as it would be too small to read in the Instagram feed on a smartphone. For example, Greenpeace Canada and No Kid Hungry : Story Highlight Covers.

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9 Must-Know Best Practices for Distributing Your Nonprofit’s Content on Social Networks

Nonprofit Tech for Good

Any doubts that social networks aren’t powerful or don’t need to be prioritized in your online communications and fundraising campaigns can now be put to rest. Prioritize storytelling over marketing. Increasingly, donors and supporters follow causes on social networks. Visuals inspire higher interaction and engagement rates.