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The ABCs of Social Media ROI & Measurements

Connection Cafe

Author: Jordan Viator. Benchmarks - Taking raw data and reporting in a comparable way. Broaden benchmark metrics once you feel comfortable with reporting, ongoing activity and preliminary success. Broaden benchmark metrics once you feel comfortable with reporting, ongoing activity and preliminary success.

ROI 36
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Social Media Charades at the Convio Summit

Connection Cafe

Author: Jordan Viator. It was very easy for people to brainstorm the tactical use of social media tools, but the real challenge when they were asked to write out objectives, measurement benchmarks, arguments to management and integration tactics with existing media. Integration is going to be key in 2010.

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Will Nonprofits “Like” the More Social Web that New Facebook Features Present?

Connection Cafe

Author: Jordan Viator. They've also changed the "fan" status of pages to "like" and are now offering easier integration of this in-site feature across all sites on the web. Are you already starting to plan integrating the ability to “like” your websites and online appeals?

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International Organizations and Social Media: News, Engagement, and Social Data for Policy Change

Beth's Blog: How Nonprofits Can Use Social Media

Benchmark Studies and Examples. In the US, there are several terrific benchmark studies of nonprofits and technology , including some on social networking but these are focused mostly on US nonprofits. I spent some time searching for similar studies or compilations for international organizations as well as some specific examples.

Policy 103
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Crowd-sourcing to Clean up Elections and Foil Chad - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Chad 28