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Scout Quest Webinar Recap: Humane Society Results! Huge Advertising Update! Direct Mail Targeting! And a Deadline: MARCH 22.

M+R

Here are the four biggest takeaways: 1) Huge Results for the Humane Society of the United States: Gabby Green from HSUS shared her experience using Scout Quest data to reactivate a huge inactive file. We identified 230,000 people on their file who were clicking on emails for other groups but not for them. Hope to talk with you soon!

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How to Measure Podcast Downloads

Whole Whale

A podcast is basically a coded feed of XML that lists the information about your podcast, titles, descriptions and a link to where the MP3 audio file lives. Once this file is downloaded by a user’s device, your ability to track what they do with that file falls off of a cliff. Trying to track podcasts is pretty similar.

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Retention Strategies for Different Types of Donors from Year End

Qgiv

After all, organizations can raise up to 31% of online revenue in December , as reported by M+R Benchmarks. While acquisition should still be a part of a diversified fundraising strategy, if you want to reduce attrition, focus on retaining the support of those already in your donor file. This re-engagement is a significant achievement.

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27 Recommended Affordable or Free Nonprofit Software Tools

Bloomerang

Slack Platform overview: Slack is a messaging platform that enables employees to send and receive multimedia messages, including regular chats as well as audio and video clips. This can streamline everything from new employee onboarding to cross-team collaboration and secure file sharing. This keeps all conversations focused.

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Mobile Social Networks Get a Boost - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

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Tools Galore in Online Communications - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

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Thank Your Donors Four or More Times

Whole Whale

Based on 2019 data benchmarks, 20% of first time donors don’t repeat their gift the following year. Audio Message. This audio file can be sent in an email, or it can be hosted on SoundCloud and embedded on a web page that donors are sent to. Explore more ideas and examples for thank you letters. Letter writer volunteer.

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