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Narrative Change Strategy

Forum One

Narratives have the power to liberate or oppress because they have the potential to influence the beliefs and behaviors of individuals, which in turn can shape institutional policies and practices. Narratives are profoundly shaped by social media and can be a marker for tracking changes in attitudes, beliefs, and behaviors.

Change 46
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Transmedia — Making Change Across Mediums

Beth's Blog: How Nonprofits Can Use Social Media

Note From Beth: I’m on my way to Australia and New Zealand lead a series of workshops on Networked Nonprofits and Measurement, culminating with a keynote at this year’s ConnectingUp Conference in Australia, so expect to see a few interesting guest posts. … Read More Fundraising'

Change 104
professionals

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Jon Husband, Guest Post: The New Realities of Engagement – Stories That Drive Action Planning and Implementation

Beth's Blog: How Nonprofits Can Use Social Media

Why should we measure story in a new way? To do this we have to be able to measure story in a new way. It enables organization to show their constituents that the organization is engaged – the organization measures its impact based upon the content of stories. Alan Deutschman – Walk the Walk. Social Development Organizations.

Story 79
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Online Video: An Interview Revealing Best Practices and Trends - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

For instance, MoveOn.org recently has hosted competitions whereby members create short videos with a political message, and the winners get featured online and/or are broadcast on TV as political ads. Q: How can nonprofits define and measure success with an online video? Harness the creative power of user-generated content.

Video 28