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Can “Viral” Videos Really Create Social Change?

Care2

More importantly though, the video has captured widespread attention through multiple channels. It quickly made the front page of Reddit, and people have been re-pinning “Kony 2012” images on Pintrest. The Kony 2012 video incorporates these principals exceptionally well.

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Memejacking: Does Your Nonprofit Dare?

Tech Soup

Newsjacking is the practice of "hijacking" or leveraging a current news story to help your messages get the attention of a wider audience. Memejacking is simply a type of newsjacking that connects your communications to a meme — that is, a pop culture trend. With success comes downsides.

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4 Step by Step Engagement Strategies for Nonprofit Websites

Connection Cafe

” I’ve identified 4 definitions as being the most useful in the online marketing context: To hold the attention of. Your first goal should be to hold the attention of the user by attracting them with high-quality content and stories bring value to your audience. Publish and republish content in multiple formats and channels.

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Nonprofit Technology News: 2013 Year in Review

Tech Soup

The big nonprofit tech trends this past year seemed to be in the areas of the emergence of mobile devices, social media stratification, the launch of Office 365 for Nonprofits, some huge digital inclusion initiatives, and lots of other things. It’s a longer-term trend. A 2013 survey from The Millennial Impact.

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How to Create the Best Nonprofit Marketing Plan

Qgiv

This nonprofit marketing guide will cover the following topics: The Importance of Creating a Marketing Plan Nonprofit Marketing Plan Basics Nonprofit Marketing Plan: Channels to Promote Your Nonprofit. It’s easier to get sidetracked, and it’s harder to stay on topic as you share content across your different marketing channels.

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7 Best Practices to Create a High-Traffic Campaign Website

NonProfit Hub

This keeps users from having to scroll or click around to find what key info and will help to focus their attention on taking action. Whatever you decide to add, though, it should only serve to drive interest in your campaign and help draw attention to your calls to action. High Traffic Hosting.