Bloomerang

JULY 26, 2021

You should pay careful attention to where the points of friction are that may cause a would-be donor to abandon their donation. Is it easy to see how to give offline? Online giving is the fastest growing giving channel per research by M+R. Through what different channels do donors hear from you? . A phone call?

Strategy 142

Strategy Online Fundraising Plugin 142

Amy Sample Ward

NOVEMBER 23, 2011

By last month, the user ratio between male and female had come up to about 70/30 and the country with the second highest number of users was India at about 13 percent. If your community meets offline at a local watering hole to share opinions and make plans, don’t bother setting up a Twitter account with the purpose of influencing them.

Social Network 165

Social Network Network Strategy Social 165

Connection Cafe

AUGUST 13, 2012

Try calculating a ratio of how many people comment and/or like and/or share your posts divided by how many like your page. So maybe that gets you an “engagement” ratio. Does social media influence their “offline” behavior/engagement toward your organization? How many should? Similarly, how many retweets?

Facebook 51

Facebook Ratio Influence Social Media 51

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

I use a variety of tools for this analysis, including Google Analytics, Feedburner subscriber counts, and manually tracking comment to post ratios (typepad doesn't have a nifty plugin like wordpress to automate that grunge work) A tool that use to evlauate my content is PostRank. Social Fundraising: Leveraging On and Offline Connections.

ROI 50

ROI Widget Cambodia Metrics 50

Nonprofit Tech for Good

MAY 18, 2013

Photos get a higher EdgeRank score and better grab the attention of your fans in an increasingly cluttered Facebook News Feed. Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.” Chapter 5 :: Introduction to YouTube Channels. Updates no longer exist.

Social Media 258

Social Media Social Chapter Media 258

Nonprofit Tech for Good

MAY 18, 2013

Photos get a higher EdgeRank score and better grab the attention of your fans in an increasingly cluttered Facebook News Feed. Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.” Chapter 5 :: Introduction to YouTube Channels. Updates no longer exist.

Social Media 207

Social Media Social Chapter Media 207