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Captivology: The Science of Capturing People’s Attention

Beth's Blog: How Nonprofits Can Use Social Media

The book shares how and why our mind pays attention to some events, ideas, or people and not others. Parr uses the metaphor of building a fire to describe how capturing attention works. There are three stages starting with ignition, what captures immediate attention. It is based on reciprocity.

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Future of Social: Gen Z

Beth's Blog: How Nonprofits Can Use Social Media

I think Adora Svitak, a 16 year-old education activist, whose 2012 Ted Talk, “ What Adults Can Learn from Kids , has almost 4 million views said it best when describing the impact that these “kids” will have and why we should pay attention to them: “New generations grow and develop and become better than the previous ones.

Social 50
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The Future of Social: Gen Z

NonProfit Hub

I think Adora Svitak, a 16 year-old education activist, whose 2012 Ted Talk, “ What Adults Can Learn from Kids , has almost 4 million views said it best when describing the impact that these “kids” will have and why we should pay attention to them: “New generations grow and develop and become better than the previous ones.

Social 28
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What Lessons Will Pepsi Learn About Crowdsourcing for Social Good from Chase Bank Contest Fail?

Beth's Blog: How Nonprofits Can Use Social Media

included a mix of nonprofits with an operating budget of under $10 million with programs in designated Chase corporate responsibility areas: education, healthcare, housing, the environment, combating hunger, arts and culture, human services and animal welfare. The top 100. I'd love to see a theory of change for this contest.

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How to Get Your Nonprofit’s Story in the News

Get Fully Funded

There are plenty of ordinary happenings that can grab a headline, such as your nonprofit’s annual student art contest or upcoming 5K. If hunger among the elderly is on the rise nationally, share what you’re seeing locally along with a few key stats and a little about how you’re addressing the need in your community.

Story 122
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112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

With the ever declining attention span of your audience, it’s necessary that you start appealing to a broader range of senses. You know that in order to catch and keep the attention of new donors and current donors, you have to tell stories. But how much attention is being paid to ensure that your people know you?

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