Whole Whale

SEPTEMBER 8, 2023

Key Takeaway #2: Spotlight Your Mission as the ‘Hero’ In the book, Ogilvy realized in a flash of insight that taste was irrelevant for whiskey – it was brand image alone that motivated purchases. The ads were hailed as beautiful, artistic, and innovative. Those insights should drive messaging and campaigns.

Lesson 59

Lesson Fundraising Digital Test 59

NTEN

JANUARY 22, 2009

Podcasting is a storytelling medium; use it as the voice for your organization’s most compelling stories. The track name, artist, and album are the most important fields to complete, but don’t forget to change the genre to "Podcast", as well. Always focus on compelling storytelling first. Tools and Resources.

Podcast 59

Podcast Audio Music Support 59

Museum 2.0

APRIL 17, 2007

Tags: storytelling Technology Tools Worth Checking Out web2.0

Story 20

Story Online Artist Museum 20

Have Fun - Do Good

OCTOBER 1, 2006

Free Range Studios is an advertising and marketing firm that specializes in progressive non-profit and socially responsible businesses, but we are best known for our online storytelling. We do a lot of print design; we started in website design; what we do that people see the most is online storytelling.

Storytelling 40

Storytelling Causes Interview Free 40