Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Social Media ROI: Compare With Paper. Blogging Behind the Nonprofit Firewall: ROI Approach. 10 will help a Cambodian Youngster Get A Better Life. Effective ROI StoryTelling Techniques. Giving Good Poke.

ROI 50

ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Measuring engagement in social media as part of an ROI process is tricky, if not a bit controversial. What's the value of that?

Metrics 50

Metrics ROI Measure Content 50

Nonprofits Source

FEBRUARY 25, 2017

How to set up Google Analytics. Staying with the company was the most difficult and best career decision up to this point in my life. Prove return on investment (ROI) of your marketing activities. This leaves us with one option, proving ROI. The efficiency ratio , also known as the revenue to cost ratio.

Content 40

Content Leadership Marketing Files 40

Bloomerang

JULY 20, 2023

Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio. Conflict: Highlight the issues your protagonist faces and how it impedes their daily life. Resolution: People need motivation to give.

Ideas 79

Ideas Online Fundraising Tips 79

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. Life was good. Think Nielsen Ratings ).

Metrics 56

Metrics Social Media Media ROI 56

Qgiv

JULY 21, 2022

Remember, it’s not always about the ROI. However, if your digital program is maintaining a healthy ROI, the core theory applies: increased website traffic will lead to increased online revenue. Details (especially those that appeal to the five senses) can bring a story to life. Email has the highest ROI of any marketing channel.

Channel 59

Channel Marketing Fundraising Nonprofit 59

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

I've been trying to collect screen captures and stories about nonprofit web analytics for a screencast on Google Analytics for NTEN. Ah, my screencast script on google analytics completely ignores social media and only focuses on web sites. I agree, but is a ratio the best number? via Kevin Gamble (see larger here ).

Measure 50

Measure Social Media Tools Technorati 50