Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 8, 2011
I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. This might include: awareness, engagement, attitude change, encouraging interaction, facilitating support, promoting advocacy, or encouraging innovation. Lovett also refers to these as KPIs.
Zen and the Art of Nonprofit Technology
OCTOBER 1, 2007
at 12:33 pm I think digital sharecropping works better as an analogy than as an actual analytical insight. However, Michelle, your attitude is to not join yet another social network. I hate to tell you this but commercial social networking entrepreneurs LOVE your attitude. at 9:46 am Web 2.0 2 admin 10.02.07 2 admin 10.02.07
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Wild Apricot
JUNE 27, 2008
changes in awareness or attitude) or tangible results (e.g. What changes in knowledge, or attitudes, or skills are you looking for, and how might they be measured? Google Analytics. Consider the different ways you might measure the success of a specific process (e.g. impacts on decision making). Dear Association Leader.
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 17, 2011
Measurement tools or perhaps more accurately, social analytics tools collect that data. If you are measuring sentiment, then you’ll need a content analysis tool. If you are measuring attitudes, perceptions, or behavior change, you’ll need to use survey research tools. Holly Ross , NTEN, also loves spreadsheets. “I
Connection Cafe
DECEMBER 22, 2013
On the NTEN blog, Lauren Giardin says it’s time to Take Charge of Your Editorial Process as Air Traffic Control. This post highlights the success of NTEN’s campaign to re-engage the 24,000 subscribers who had not opened an email from them in the past year. For many, it might involve a little attitude adjustment.
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