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Channel Surfing: A News Roundup

NetWits

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. But why aren’t more organization’s doing it?

Channel 118
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Are Nonprofits Now “Stuck” With Facebook?

Connection Cafe

An Ogilvy & Mather analysis of 100+ brand pages found the organic reach of Facebook posts has declined 49% since October. Expertise : Nonprofits may just be perfecting how to engage constituents, convert them to subscribers or use it as a retention tool. Facebook admitted an impending drop-off in organic reach last December.

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Relationships Matter Most (The Big Finding from the 2010 Online Giving Study from Network for Good and TrueSense Marketing)

NTEN

Our analysis [ from the 2010 Online Giving Study ] showed the following: Fundraising is still about relationships. Just as the strength of the donor-charity relationship heavily influences offline giving, the online giving experience has a significant impact on donor loyalty, retention, and gift levels.

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Just in Time for the Giving Season: The Online Giving Study

NTEN

Other findings include: Just as the strength of the donor-charity relationship heavily influences offline giving, the online giving experience has a significant impact on donor loyalty, retention and gift levels. Analysis of cumulative online giving (i.e., lower than for donors who give via charity-branded giving pages.

Studies 89
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Just in Time for the Giving Season: The Online Giving Study

NTEN

Other findings include: Just as the strength of the donor-charity relationship heavily influences offline giving, the online giving experience has a significant impact on donor loyalty, retention and gift levels. Analysis of cumulative online giving (i.e., lower than for donors who give via charity-branded giving pages.

Studies 94
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Attention All Shoppers: Online Fundraising Metrics Are In!

NTEN

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. While retention rates have been lower, there are opportunities and questions we still need to address. Tags: NPTech Fundraising blackbaud email. Get the report and read it.

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Listening Curriculum: Draft - What you think?

Beth's Blog: How Nonprofits Can Use Social Media

He notes that they have a 80% retention rate with members and "you can't do that without listening." Pattern Analysis . Your pattern analysis will tell you when to ignore something or when to address it right away. NpTech 101: How I read 2,000 Articles in 30 Days by Chas Grundy. Keywords Are King. Engaging effectively.