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How to Demonstrate ROI to Your Nonprofit Board Members

Nonprofit Tech for Good

Perceptions of spending levels – from donors, the board, or other stakeholders – can influence campaign and fundraising management. If your nonprofit doesn’t do this kind of record-keeping and analysis, the good news is that it is never too late to start! . Fundraising expense is one place where this manifests.

ROI 329
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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Jay Dedman pointed to an analysis Feedburner by Chris Baskind. It is based on analysis of the " 5 Cs " of engagement: creating, critiquing, chatting, collecting, and clicking. Remember bookmarked items can also influence your blog traffic (positively). It can also influence traffic. Are there patterns?

Metrics 81
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7 Tips for Measuring the Success of Your Blog

Beth's Blog: How Nonprofits Can Use Social Media

The scores are based on analysis of the “ 5 Cs ” of engagement: creating, critiquing, chatting, collecting and clicking. Remember bookmarked items can also positively influence your blog traffic. Conversation rate: This is the amount of commenting and conversation that is happening on your blog. It can also influence traffic.

Measure 95
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What are the best metrics to use to measure ROI and improve your blog's content?

Beth's Blog: How Nonprofits Can Use Social Media

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. At the end of 2008, I did a " Best of Beth's Blog " analysis using PostRank. Outbound links for influence.

Metrics 50
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Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

Think Nielsen Ratings ). The categories were audience, engagement, loyalty, influence, and action. What is your post to comment ratio? Influence/Authority: Scoble defines this as % of posts that show up on Techmeme, Digg, my Link Blog, Slashdot, StumbleUpon, etc. source: Chris Brogan). The Web is changing!

Metrics 56
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A Fundraiser’s Secret Weapon: Data Analytics

Connection Cafe

Data—the capture, analysis, and use—can be overwhelming. The analysis of our fundraising programs’ performance helped set the foundation for embracing big data and creating the cultural shift needed at Project HOPE. The analysis moved beyond short-term metrics such as annual net revenue and took a macro view of our program.