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How to Audit An AdWords Campaign

Media Cause

As you navigate optimizing your paid search campaigns, here’s how to audit an AdWords campaign to help improve your performance: Check Spend + Pacing Unlike Facebook, TikTok or even YouTube, Google Search campaigns do not have lifetime budgets—meaning you set daily budgets at the campaign level.

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Best Tips to Rock your Online Presence

Care2

Produce a monthly website and online engagement report of key metrics. Monthly Website Stats: Monthly visits, unique visitors, pageviews, pages per Visit, time on site, and bounce rate (aim for under 60%). topic, draft headline, and bulleted ideas to expand on. Change 2 homepage slideshow items on the website.

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12 Things Non-Profits Need to Know About Google Ad Grants

Nonprofit Tech for Good

Set up an ad for each keyword, and make sure the keyword appears within the ad copy: in both the headline and description. Google stops showing ads that aren’t getting clicks and penalizes accounts with low click-through rates. 10) Don’t use Google AdWords Express. AdWords Express is not a timesaver if it doesn’t work.

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The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

Performance: The account must maintain a 5% click-through rate each month. Responsive text Ads are ads in which you specify multiple different headlines and descriptions and Google selects the ones that it feels would be the best match and thus would create the highest probability of the user clicking on the ad. Use Ad Extensions.

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Make it Rain: Using the Google AdWords Grant to Drive Impact

Tech Soup

Why AdWords? Google has a grant that gives $10,000 per month in free AdWords spending for nonprofits that qualify, and unlike most grants, it has a really simple application process. Apply for the Google AdWords Grant. How will the account lead report performance to others? Have goals set up in Analytics and AdWords.

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14 Top Nonprofit Websites to Inspire Your Organization

DNL OmniMedia

Thanks to a custom integration with Luminate Online , this site can support complex sponsorship search and eCommerce tasks while reporting all-important engagement data directly back to the central database. Its rating platform allows suppliers to anonymously rate the purchasing practices of retailers. Comprehensive content.