Zen and the Art of Nonprofit Technology

MAY 17, 2011

As you know, I’m a bit of a technology curmudgeon, but I’m far from a luddite – I’m an early adopter, for the most part. It’s hype designed to sell things. And hype designed to sell things isn’t necessarily going to help make the world a better place. No one should take this post personally.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

But, try as we might, we couldn’t find any research that looked at arts groups’ adoption and attitudes toward digital and social media nationally that also asked all-important questions about how groups are measuring what they’re doing. Questions of measurement, ROI, and how to set goals and define success were plaguing everyone.

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Tech Soup

APRIL 17, 2009

Various media outlets such as the New York Times , Forbes , and Ars Technica are reporting that McKinsey; along with The Uptime Institute, a data center consulting group; released a report this week on the value (and hype) of cloud usage, cloud computing, and cloud services. Those prices have already fallen precipitously in the past 3 years.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2009

You can almost visualize swarms of companies jumping off into the abyss following competitors, self serving social media consultants and momentum created by mainstream media hype, each yelling “weeeee, social meeeeeedeeeeahhhh” and then realizing (maybe too late) with wide open eyes that they’re not prepared (no social media policy, no roadmap).

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

The Non-Profit Tech Blog drills down deeper on the limitations and suggests waiting before adopting. Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. Need to catch up last week's ROI conversations so you can jump in - start here.

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Nonprofit Tech for Good

APRIL 5, 2021

That’s an incredibly high donor retention rate for a set of tools that are still in their early adoption phase. In these days of early adoption of Instagram and Facebook Shops, we say experiment! Tangible ROI from Instagram Stories is elusive. Of those, 93% said they are likely to do so again. Instagram Stories.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

And while you can use this method to do an ROI analysis, the real gold is the deeper understanding of what works and what doesn't. " As a marketing person, I would be annoyed if every promotion was successful and extremely hyped but did not somehow lead to a sale. It's called double-loop learning. 4) PayPal was an enabler.

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