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Customer Experience Plays Marketing as a Long Game

.orgSource

According to Gartner , the technology and research consulting firm, 90 percent of organizations now have a CX officer or an equivalent position. Gartner identifies these qualities as key to delivering value: A customer journey mapping process that extends beyond acquisition and purchase through the life of the relationship.

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Google + for Social Change Activists: Dive in Early or Wait?

Beth's Blog: How Nonprofits Can Use Social Media

Last week, I helped launch a peer exchange Webinar for Packard Foundation for Children’s Health Insurance grantees with Spitfire Communications (creators of the SMART chart ). During the Webinar, I polled the group’s general approach. The focus is how to effectively integrate social media channels and measure and learn.

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Crystal Ball: Cloud Computing and SaaS

NTEN

Enter Gartner. In another of their always insightful webinars, we got to take a look at where the cloud is now, and where it's headed. The analogy the Gartner analyst used was electricity: As consumers, we don't worry about how electricity gets to our light switch, we just worry about flipping the switch effectively.

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Why Savvy Nonprofits Are Dumping QuickBooks™ and Moving to the Cloud

Connection Cafe

Which is what’s driving adoption. The great majority of CFOs are planning to implement cloud services for their companies in 2015 and beyond, according to surveys from CFO Magazine, KPMG and Gartner. Join our nonprofit financial leadership webinar series to find out more.

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Making Smarter Decisions: Five Business Intelligence Myths

NTEN

We had a dashboard that told us things like how many members we had and how many webinar registrations we'd sold. Here's the second problem: As Gartner put it in a webinar I attended, "managers want to dance with their data." You need leadership skills to drive adoption and participation across the organization.