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Why your association needs to adopt a data governance policy

Nimble AMS

However, according to a Gartner survey, 42% of data and analytics leaders do not measure or assess their data. Consider including rules about data-specific subjects like access and availability, usage, security, quality and integrity, and usability and integration. Learn more about the importance of data governance at your association.

Policy 116
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Customer Experience Plays Marketing as a Long Game

.orgSource

According to Gartner , the technology and research consulting firm, 90 percent of organizations now have a CX officer or an equivalent position. Gartner identifies these qualities as key to delivering value: A customer journey mapping process that extends beyond acquisition and purchase through the life of the relationship.

Game 44
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What Is a CRM and Why Does Your Nonprofit Need One?

sgEngage

A CRM stores and segments customer and prospect data in one centralized location, making it easy for anyone in any department—from the executive team to customer service—to access and update essential client information. Donor Retention Nonprofits grow when they build loyalty to their cause. What Does a CRM System Do?

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Is Your Nonprofit Using Data to Boost Productivity?

sgEngage

Either through rising annual fundraising and campaign goals or increased donor retention and annual giving participation, success for frontline fundraisers often comes down to prioritizing strategy development. Technology can pose as many productivity challenges as it solves, according to a Gartner/Deloitte report.

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