SXSW 2013: Measurement and Making Sense of Your Data
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 15, 2013
They shared the story of one of their YouTube videos getting 1.5 Well, the purpose of the video was to get teens to donate used sports equipment. But then looked at the conversion rate for the video it was a zero! KD Paine reminded us again that we become what we measure so choose wisely.
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