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GiveMN 2012 Giving Day by the Numbers

Beth's Blog: How Nonprofits Can Use Social Media

GiveMN 2012 by the Numbers by Jeff Achen, GiveMN Digital Strategist. A quick look at the social media data from Give to the Max Day 2012 shows a sizable jump over the previous year. Check it out: Click for our full Give to the Max Day 2012 results. Our friends at Fast Horse posted a nice summary here.

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Seize the Month! Build Donor Loyalty this January

Connection Cafe

In fact, the 2013 Online Benchmark Report reported monthly giving revenue increased 27 percent in 2012 over 2011. Joanne Fritz’s summary of Monthly Giving: The Sleeping Giant provides some great pointers to getting a recurring program off the ground. For offline and online donors, each channel should support one another.

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Whats an Email Address Worth? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Heres a summary of the lifetime value per email from different issue areas, based on a recent benchmark study and assuming the 50% of the emails on each list go inactive each year.* Q: Does this include offline giving too? A: The Convio benchmark numbers exclude offline giving. The yellow cells are input (variable) cells.

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Whats an Email Address Worth? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Heres a summary of the lifetime value per email from different issue areas, based on a recent benchmark study and assuming the 50% of the emails on each list go inactive each year.* Q: Does this include offline giving too? A: The Convio benchmark numbers exclude offline giving. The yellow cells are input (variable) cells.

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Attention Nonprofit #datanerds: 3 Research Studies and 3 Cool (FREE) Data Tools

Beth's Blog: How Nonprofits Can Use Social Media

million online gifts collected throughout 2012. This year’s study shows the growth of social media audiences outpaced email lists in 2012, growing an average of 46 percent on Facebook and 264 percent on Twitter. The report provides benchmarks for FB and Twitter, including engagement rates and fan growth rate.

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