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[Book Interview] Nonprofit Example of Social Media Excellence: The Nature Conservancy

Nonprofit Tech for Good

Organization: The Nature Conservancy. Who maintains your social media campaigns? My advice would be to ask around – see who’s already interested in social media in their personal life. We have a small mobile site at m.nature.org and we’ve done a couple of text-to-give campaigns. What is on your To Do List for 2011?

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Give a shirt: Changing slacktivists into activists

ASU Lodestar Center

Jason Russell, the man behind the campaign, not only asked people to spread the word via social media, but to also get off their butts and do something about it. A portion of sales from each shirt also aided the zoo’s work to conserve wild orangutans. But does that really help? Kony 2012 turned slacktivism on its head.

Change 81
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How Millennials are Changing Social Causes

Care2

Eric Rardin — Senior Director of Nonprofit Services, Care2 Ashley works with nonprofits to win advocacy campaigns, strengthen their online fundraising program and drive traffic to their website. Since joining Care2 in 2011, Ashley has strategized with many nonprofits on the most effective way to engage with Care2''s members.

Causes 74
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Webinar: Appreciate, Engage and Retain Your Supporters

Care2

In this webinar, Doug Barker (Principal and Co-Founder of Barker & Scott Consulting) and Amy Ganderson (Digital Marketing Director at The Nature Conservancy) will share their ideas, examples and key strategies for making your supporters feel appreciated – and more tied to – your mission and organization.

Support 52
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How Do You Measure Up? [Benchmarks Webinar]

Care2

How leading nonprofits use benchmarks to optimize their campaigns. Ashley Hansen — Director of Nonprofit Services, Care2 Ashley works with nonprofits to win advocacy campaigns, strengthen their online fundraising program and drive traffic to their website.

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Mobile websites vs. apps - what's right for you?

Connection Cafe

The National Campaign to Prevent Teen and Unplanned Pregnancy's Bedsider Project. The Nature Conservancy. National Parks Conservation Association's app features field guides for national parks - a great use of location-based services. The Central Park Conservancy offers a guide to Central Park in New York City.

Mobile 42
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Live blogging from the 2011 Millennial Donor Summit: Exploring the Latest Millennial Research

Amy Sample Ward

Today, I’m live blogging a few sessions from the 2011 Millennial Donor Summit. Multichannel approach: direct mail still works, with a life of about 4-6 weeks. Email is core, but only has a life of about 6 hours. As examples, check out Conservation International. What did they find out in the Millennial Donor Report?

Research 224