How To Sell With A Story
Eric Jacobsen Blog
FEBRUARY 25, 2021
Storytelling is a skill. A skill like any other skills needed for successful selling. Paul's Sell with a Story book includes : Model stories Skill-building exercises Enlightening examples from Microsoft, Costco, Xerox, Abercombie & Fitch, Hewlett Packard, and other top companies. That’s marketing, not sales.
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