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Driving Donor Engagement: Five Essential Elements of the NPO Website

Byte Technology

This may seem like a simple, no-brainer question to ask, but NPO experts are quick to lament the lack of a clear, coherent message on some organization’s websites. Too often, site managers and developers will concentrate on the little details of the mission and miss the bigger picture. Is your mission clearly stated on your website?

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How to Sell Millennials on Your NPO [Video]

NonProfit Hub

Use pictures, videos and stories to illustrate the great work you are doing. This is where posting pictures and videos, and featuring stories in general on social media becomes important to your mission. Post stories, pictures, make videos and feature the benefits you’ve helped to create. So, what does this mean for nonprofits?

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The Difference Between One-Time and Lifelong Volunteers: A Short Case Study

NonProfit Hub

Plus, it’s easier for you to sound pleasant and welcoming in a phone conversation rather than in email text. Now, let’s apply this to a bigger picture: recruiting volunteers to your nonprofit. Be a Real Human (Sounds Easy, Right?). Said content should sound friendly and be easily personalized for each inquiry.

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Get Your Content Marketing on Track with an Editorial Calendar

NonProfit Hub

Personas can give a face to your audience and help you picture a typical reader. For example, you may establish a regular schedule of posting on Facebook and be met with the sound of crickets. Your bloggers should have a connection to your NPO, yes. Has your organization developed personas? Make your calendar shareable.

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All-In-One Nonprofit Marketing Library (Link Roundup)

NonProfit Hub

In order to pick and choose strategies that are right for your nonprofit, it’s easiest to start by looking at the big picture. 5 Web Design Trends and How Your NPO Can Take Advantage . 5 Ways to Make Your Email Fundraising Appeals Sound More Human. How to Launch Your Nonprofit Website . Email Marketing. How to Win at Email.

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How your nonprofit can get the most out of Twitter

Socialbrite

She suggests using a high-quality profile picture and a high-quality banner across the top. Try to avoid using generic photos but instead create custom imagery that displays information about your NPO, she adds. As an NPO, chances are you want your followers to take action on what you’re saying, to react emotionally to your message.

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Getting Engaged: The most popular non-profit web strategies of 2015

Byte Technology

over sound bites and pictures. Of course NPO brochures and web pages have long used pictures to draw in readers, but such imagery should be seen as something to use across all marketing platforms. In reality, NPO principals should take the time to study their supporter bases and determine what marketing tools work best.

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