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Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

Last week, I visited Omaha, Nebraska, and had a great time presenting to the PRSA Nebraska chapter. International organizations once again stood out for their low newsletter click-through rates. I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services.

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[Cause Camp] The Three As of of Nonprofit Content Generation

NonProfit Hub

On Facebook, tagging someone in a post will make that content show up on not only your own timeline but also everyone’s timeline that is tagged in the post. Here is a textbook appreciation post: a photo of their intern, giving him props in the copy, a call to action woven in the post and a hashtag. Final Thoughts.

professionals

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2021 Fundraising Ideas Designed To Help You Raise More This Year

Kindful

South Sudanese Friends International did a great version of this in their community garden campaign. Take Walk the State from Parkinson’s Nebraska. As part of their virtual event, they asked participants to walk a total of 455 miles: that’s the distance across Nebraska. Take Summit Assistance Dogs for example.

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Building a Better Suggestion Box

Museum 2.0

Wedding registry-style signatures: "Dina and Arthur Feldman, Lincoln, Nebraska" Specific complaints: "The bathrooms were dirty." We dutifully tallied their responses, but only for the internal bragging rights to the board that "92% of this year's participants rated our programs as 'very good' or 'excellent.'"

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