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Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

Last week, I visited Omaha, Nebraska, and had a great time presenting to the PRSA Nebraska chapter. International organizations once again stood out for their low newsletter click-through rates. I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services.

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[Cause Camp] The Three As of of Nonprofit Content Generation

NonProfit Hub

People interact with it and share it on their own accounts. On Facebook, tagging someone in a post will make that content show up on not only your own timeline but also everyone’s timeline that is tagged in the post. The Nebraska Community Blood Bank did a great job of combining some advocacy with an appeal.

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Building a Better Suggestion Box

Museum 2.0

Wedding registry-style signatures: "Dina and Arthur Feldman, Lincoln, Nebraska" Specific complaints: "The bathrooms were dirty." We dutifully tallied their responses, but only for the internal bragging rights to the board that "92% of this year's participants rated our programs as 'very good' or 'excellent.'"

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