Nonprofit Tech for Good

JULY 1, 2020

And that is not necessarily a bad thing because of social media’s ability to increase reach and participation beyond a nonprofit’s loyal support base. Social media is powerful because it leverages social influence – people trust information from those within their networks.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2011

I have noticed that many organizations don’t understand that Twitter is a social network of one on one peer relationships. In fact, it shows that you don’t think you are too important to have relationships with the people you want to influence. Drop them if they don’t and they are not influencers.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

In " The Social Web Ain't Rocket Science " Worldchanging blogger Jon Lebkowsky reminds us that blogs, wikis, and social networking sites may not be appropriate for all nonprofits and that hype and pressure shouldn't drive adoption decisions or they may not be successful. I wholeheartedly agree !

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

Social Media and social networks allow for the quantum effects, paired elements at a distance. And another multiplier comes from Network Theory (not Einstein directly but building on physics and mathematics) which shows that a network strength is in its Weak ties / Loose connections.

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Connection Cafe

APRIL 6, 2017

Social media influencers aren’t elusive. There’s a good chance you have hundreds, if not thousands, who would gladly share your campaign message with their social networks if you did one thing—asked them (and not in a wimpy “p.s. This Quick Guide Includes: Why your campaigns need influencer marketing. Attentive.ly®

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Influence Social Media Action Guide 29

Connection Cafe

DECEMBER 22, 2013

It’s the #2 social network, and nonprofits everywhere are being encouraged to use it to expand their reach and share their story, but the need to quickly build a social presence leaves many wondering where to begin. John Haydon draws upon Jonah Berger’s STEPPS to share the 6 Human Factors that Influence Virality.

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