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Building Personal Relationships with Thousands at a Time

NetWits

As evidenced by the post title, I like to think of targeted content as the ability to build personal relationships with hundreds, or even thousands, of constituents at a time. Let’s say your organization has 3 primary service programs: animals, homeless and youth. What is Targeted Content? Think about it this way.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

A charity combating homelessness should feature stories of providing shelter, not just cute mascots. The goal is to develop sustained relationships through habitual positive exposures. Test digital engagement tactics like emoji reactions, quick polls and unfortunate consequences of inaction. Highlight growth in conversions.

Lesson 59
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How to structure your nonprofit social media plan

Get Fully Funded

Here’s a hint: They want to know the inside scoop on what it takes to save bears or tutor kids or help homeless veterans. Engagement through thank-yous, polls, contests, or highlighting a volunteer or project. The goal for any nonprofit organization online is to build relationships with their supporters. Saving bears?

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[VIDEO] Demystifying the Grants Lifecycle: Grant Seeking Lessons and Pro-tips from the Field

Bloomerang

Rachel Sacks, MPH will help demystify all five phases of the grants lifecycle: identifying well-aligned prospects, cultivating funder relationships, preparing compelling submissions, maintaining grants through stewarding and reporting, and submitting renewals. We’ve got some polls for you. I’ve got 1:00 Eastern.

Grant 76