Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Thorough understanding leads to big ideas. Don’t rely too much on cleverness.

Lesson 59

Lesson Fundraising Digital Test 59

Connection Cafe

MARCH 11, 2020

While I may not possess the intellectual wherewithal to solve homelessness, food insecurity or a host of other chronic societal problems, I have great faith that someone out there will have that ability. Q: What are you reading right now and/or what podcast are you listening to? A: Blisters and Blessings.

University 27

University Education Associations Professional 27

Bloomerang

SEPTEMBER 3, 2021

For example, animal shelters may create separate segments of dog owners and cat owners, while a nonprofit that serves homeless populations would find little use for that information. . Chances are, you had a flash of recognition during the second interaction you had with the product. . Develop message themes for each segment. .

Donor 112

Donor Guide Tips Retention 112

Have Fun - Do Good

APRIL 25, 2008

The following is an edited transcript of an interview I did with her on March 25th, 2008 for the Big Vision Podcast. Your dollars go a long way in terms of the work that we do, and the products that we achieve. She has co-authored publications on fair taxation, housing and the racial wealth divide.

Resource 40

Resource Interview Policy Issue 40

Have Fun - Do Good

NOVEMBER 12, 2008

Below is an edited transcript of an interview, which you can also listen to on the Big Vision Podcast. You hear them speak, or you read their book, or you listen to your podcast, and then you generally write to that person, or you go up to them, rush them at the end of a speech and say, "I'm a student, I want to get involved."

Group 41

Group Network Interview Change 41

Have Fun - Do Good

JUNE 30, 2007

I asked four of the women who I had previously interviewed for the Big Vision Podcast to share what brought them to their work, and their advice for the graduate and undergraduate women who attended the conference. I also produce several podcasts, one of which is called the Big Vision Podcast.

Podcast 40

Podcast Arts Oakland St. Louis 40