article thumbnail

Data in the Museum: Experimenting on People or Improving Their Experience?

Museum 2.0

Even as the reporters acknowledge that museums are trying to better understand and serve their visitors, there''s a hint of menace in headlines like " The Art is Watching You. " In a world of iteration, prototyping, and A/B testing , do we need a new ethical litmus test for social experimentation? We''re trying to personalize.

Museum 20
article thumbnail

NpTech Tag Cross Blog Discussion: What do those guidelines look like?

Beth's Blog: How Nonprofits Can Use Social Media

This is also a great way to test and refine a taxonomy over time - an administrator can plan to look at the tags that don't map into anything in the taxonomy and decide if the taxonomy should be modified to include them. either as a category of stuff or as a retrieval tool." " What do those guidelines look like?

article thumbnail

8 Research-Backed Ways To Improve Marketing For Nonprofits

Nonprofits Source

The constant pressure to create engaging content to reach members can test even the most seasoned of professionals. Here’s a hint, it wasn’t the length of the content. I recommend starting with a smaller budget so you can a/b test ad variations that perform best. Marketing can feel like an uphill battle.