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Deepen the Donor Relationship by Focusing on the Donor Journey

Get Fully Funded

If you don’t know, I suggest you go test your own “Donate” button right now to find out. Social Media Plan mapping out stories, evergreen content, and other pieces that are on brand for your organization, so there’s always something interesting and relevant for the donor online. Map it out. Do they get a tax receipt?

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Build a Non-profit Website that Works [Steal These Ideas!]

Get Fully Funded

Start With the Basics: Platform, Domain Name, and Site Map The first thing you need to do in building your non-profit website is choose a platform. Next, you need a site map. This is a map that lays out the pages your site needs. When you think about your site map, think about your audience. Keep it simple.

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Data in the Museum: Experimenting on People or Improving Their Experience?

Museum 2.0

Even as the reporters acknowledge that museums are trying to better understand and serve their visitors, there''s a hint of menace in headlines like " The Art is Watching You. " In a world of iteration, prototyping, and A/B testing , do we need a new ethical litmus test for social experimentation? We''re trying to personalize.

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Navigation by Recommendation: Lessons Learned from a Little Experiment

Museum 2.0

Do you interrogate the map? People who didn't want to do it saw it as a test. As we flipped through the photos of the people we'd talked to, we saw hints of the curious stories that connected face to painting. Test out a "by visitors for visitors" version. How do you find your way around a multi-faceted museum?

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NpTech Tag Cross Blog Discussion: What do those guidelines look like?

Beth's Blog: How Nonprofits Can Use Social Media

A traditional rigorous taxonomy scheme includes "synoynm ring" - basically, just a bunch of synonyms mapped together - why not use that to standardize the tags(i.e. "nptech" = "nonprofit tech")and potentially aggregate them into buckets or paths that make them more browsable.

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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

Hint: If you can’t set aside some time each month to check on your account, a Google Grants manager can step in.) Test out different ad extensions to determine what drives results for your ads. 5) Test different headlines and descriptions with RSAs. So long as you meet the requirements, you should be all set.

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