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Reflections from Networked Nonprofit Workshop for Latin American NGOs

Beth's Blog: How Nonprofits Can Use Social Media

Both ideas were new, so it took a little bit of adaption of the templates and techniques, but we managed to come up with something useful for all. We used the resulting brainstorm as the basis for exercises in writing headlines and creating visual content, two of the most important content creation skills for social media staff.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Elements to include when studying techniques that inspire immediate action and applying those lessons: Analyze effective ad appeals – what motivates rapid response?

Lesson 59
professionals

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New Guide: How To Engage Your Supporters with Social Listening

Beth's Blog: How Nonprofits Can Use Social Media

is a guide written nonprofits that shares some techniques you can put to use right away and help your organization engage in the right place at the right time. It’s relatively easy to see trending terms with your supporter base, which is similar to seeing the weekly headlines in your CRM. Your People Are Talking. Are You Listening?”

Yemen 50
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10 Fast Tips to Boost E-newsletter Performance - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Headlines should be short. Get Interactive: Ask people to take a poll or share a story. This is a very important technique, one that Amazon and Google for example use very effectively, and one that with a little practice is easy to experiment without a budget. Ask them what they like and dislike about your current e-newsletter.