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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. 2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph).

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Marketing Automation: The Future of Fundraising for Your Nonprofit

Nonprofit Tech for Good

While the big names like The Red Cross and Make a Wish have the headlines and the brand recognition, most nonprofits are bootstrapped organizations filled with passionate workers and volunteers doing what they can with limited resources. According to The Urban Institute, there are roughly 1.8 million nonprofits in the U.S. ,

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How to Get More Out of Google Ad Grants for Nonprofits

Qgiv

Nonprofits are expected to spend the entire $10,000 dollars each month, and there are performance-related metrics nonprofits must meet in order to continue receiving the grant (more on those later). Important KPIs for your account: CTR (click-thru-rate) is the average number of times a person viewed your ad and then clicked on it.

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Quick Troubleshooting Guide for Google Ad Grant Management

sgEngage

Problem 1: Receiving Minimal Traffic or Low Clicks Site traffic and ad clicks are two of your most vital metrics. Capture attention with your headlines. Creating high-quality ads will improve your click-through rate (CTR) substantially. Luckily, Google offers a feature that will cycle through headlines and descriptions.

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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

Fill out the registration form, where you’ll agree to Google’s non-discrimination statements and provide some information about your organization. donations, volunteer registrations, etc.). Maintain a 5% click-through rate (CTR). 5) Test different headlines and descriptions with RSAs.

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112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). Oftentimes, registration rates suffer because of the process itself.

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