Around the Mug: What Happens After the Ice Melts?
Connection Cafe
NOVEMBER 20, 2014
Last week, I had the pleasure of sitting down in an interview styled webinar with the ALS Association and the folks at Fundraising Success. In fact, it was never intended to be a fundraising campaign. When you look at the stats, there is so much to this campaign that took it well beyond fundraising. The notion that 2.5
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