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How to Use Storytelling for Nonprofits to Tug Heartstrings and Raise Funds

Get Fully Funded

There are some universal elements to any compelling story, whether they’re in books, the news, articles, blogs, or movies. Once you understand these five elements, you’ll be able to pick them out in TV shows, movies, books, and news articles. Here are two different examples for the same fundraising Ask. What Makes a Good Story?

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Your Nonprofit Logo is a Spark, Not the Flame

Top Nonprofits

In my experience working with nonprofit clients, I’ve learned how much people want to be able to have one icon or image that shows the whole who, what, why all at once. Think about a movie poster. If you design modular furniture, a logo featuring Victorian script and flowers is going to be misleading. Great movie, bad poster.

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Your Logo is a Spark, Not the Flame

Top Nonprofits

In my experience working with nonprofit clients, I’ve learned how much people want to be able to have one icon or image that shows the whole who, what, why all at once. Think about a movie poster. If you design modular furniture, a logo featuring Victorian script and flowers is going to be misleading. Great movie, bad poster.

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Nonprofit Video: How Rhythm Keeps Us Watching

NTEN

When watching a well-crafted scene in a movie, documentary, or even an online video, the world outside melts away and our internal energy and emotion are in sync with the energy of what we're viewing. The tempo of the dialogue, which can be scripted, interview format, or even visual dialogue is another element that establishes the rhythm.

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Hyper-Personalization: Using Donor Data to Inspire Loyalty to your Healthcare Foundation

Connection Cafe

It’s the fundraising equivalent of your big box office movie: you have your summer blockbuster, rom-com, or holiday season movie. Implementing a Hyper-personalized Fundraising Campaign. Play around with images for matches with age, gender, or culture. Welcome to the world of hyper-personalization. Enough said.

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What is a Widget?

Beth's Blog: How Nonprofits Can Use Social Media

For the script, before jumping into the how-to of widgets, the screencast will give some context, of course. " Since this is a movie or visual, it has to be explained in a visual way. Wikipedia's definition of widget also points to some popular, cultural, and technical, including: A comic book character and copyrighted image.

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[VIDEO] Raise More Money And Improve Donors Relationships Through Personal Branding

Bloomerang

And a lot of this content that I’m talking about today is in my book called “Cloudburst” on fundraising, you’ll find scripts and things in there you haven’t ever seen before. In fact, you might not know this, but USC has 750 paid fundraisers. Well, your image is wrapped up in your brand.

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