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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

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Highlights from the Salesforce.org Nonprofit Summit

Saleforce Nonprofit

Those who tuned in to the virtual event were treated to conversations with some incredible headliners, and heard nonprofit customers share their technology impact stories. . If you missed the event or would like to revisit the highlights, check out our on-demand content and resource library. Relive Highlights from Nonprofit Summit.

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How to Fundraise for a Nonprofit

sgEngage

Charitable giving is essential to your nonprofit, but fundraising can be one of your most daunting tasks. With donations and goodwill on the upswing, it is critical to understand how to fundraise for a nonprofit. Every organization has unique goals and methods, but all fundraisers for nonprofits use common terminology.

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Jocelyn Harmon: People, Words, Technology & Truth: How I Have Fun, Do Good

Have Fun - Do Good

Jocelyn is also a recognized blogger and speaker on online marketing and fundraising. You can read her writing in Fundraising Success magazine and her personal blog, Marketing for Nonprofits. This is the headline of my Twitter account and accurately expresses what makes me happy and keeps me in “ flow.”

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The Beginner’s Guide to Writing the Perfect Fundraising Letter

Get Fully Funded

Writing and mailing a fundraising letter to your donors is a popular fundraising strategy for nonprofit organizations. Your purpose in raising money through the mail is two-fold: generate dollars for immediate needs and build relationships with individual donors for long-term success. Are You READY to Send a Fundraising Letter?

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How to Plan Your University’s Best Giving Day Yet

Connection Cafe

Even if your success doesn’t make national news headlines, you can execute a great giving day that propels your annual giving program forward. Sending direct marketing pieces or starting your phone calls too early will draw attention away from your other fundraising activities. The same can be said for goal setting.

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The Best Social Media Marketing Resources For Nonprofits

Nonprofits Source

They bring together America’s fundraisers on one page, showing off their success whilst displaying how anyone can help them. In an average peer-to-peer fundraising campaign, 15-18% of donations are referred directly from Facebook. 45 million was raised by nonprofits through Facebook fundraisers on Giving Tuesday. Facebook Live.