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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

Their marketing has tangible results: in 2012 alone they raised $33 million, and over $8 million of that was raised through their online fundraising platform. As each fundraiser shares their campaign with their personal network via word of mouth and online, the number of people who know about charity: water quickly multiplies.

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How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

Nonprofit Tech for Good

By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes.

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22 Email Ledes That Always Work!!

M+R

If all you’re here for is a list of email ledes you can use for fundraising or advocacy messaging, you can go ahead and skip right to that part. Striving to make storytelling work given the constraints of time, space, the boss’s demands, evolving trends, and how dang hard it is to draw horses. That’s okay. This is my home.

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